Fly free on Ryanair

Those who are signed up to Ryanair's email list got the following email:

250,000 FLIGHTS ABSOLUTELY FREE

100% FREE - NO TAXES, NO FEES, NO CHARGES*

TRAVEL in SEPTEMBER and OCTOBER 2007!

THIS INCREDIBLE OFFER IS AVAILABLE FOR BOOKING FROM MIDNIGHT TONIGHT
AND IS VALID FOR 2 DAYS ONLY!

HURRY BOOK NOW ON WWW.RYANAIR.COM

Offer Ends Midnight Thursday!
Of course, I'm a bit late informing readers of this deal, but I think it's a pretty funny example of Ryanair's marketing methods. And don't think that Ryanair will be losing tons of money on this deal - in the first place, costs at Ryanair are pretty low. (Nothing, except the air, is free on board.) And they will charge you £10 per checked bag, etc., but that's still a relatively small price to pay compared to other airlines.

1 comments:

Hungry Barbarian said...

Ryanair is one of those companies whose success other airlines should be studying. Jetblue (more legroom and movies) American Airlines (currently looking at broadband and has drastically improved customer service) Southwest (price) and the new entry, Virgin Atlantic, a few airlines actually get that fact that airlines actually need to compete on being original and being the best to remain on top.