Fare Raise!

Attention K-mart - er, Orbitz/Travelocity - shoppers! Be prepared to shell out more dough to buy a plane ticket!

Southwest Airlines announced that it will raise fares $10 for a one way ticket as it tries to offset $600 million in additional fuel costs. And don't think it's just Southwest. It's Delta, too. And Northwest. And Continental. And US Airways. And American. And United. Even Alaska jacked up the fares by ten bucks on continental flights.

This is the second round of fare-raising from Southwest, a low fare carrier. Well, those low fares won't be as low.

"There comes a point where you have to be realistic," said Southwest spokesman Ed Stewart. "Even the most savvy of analysts would agree that fuel is something we just have to keep an eye on."